Emirates 247 · 6h ago

Emirates’ marketing chief highlights values that underpin the brand’s soaring stock during an Arab Media Summit session

Dubai: The opening day of the Arab Media Summit 2026 featured an engrossing dialogue with Boutros Boutros, Chief Marketing Officer, Emirates Group, who reflected on the brand’s eventful journey to global prominence over decades and the factors that made it so widely popular.The session titled ‘Emirates Airlines: The Making of a Global Brand’ was moderated by Micheline Jawiche, a media presenter…